Year
2026
Client
Shaving District
Category
Creative Direction | Branding
Product Duration
2 Weeks
Create a cinematic brand film that showcases the Shaving District experience without falling into typical barbershop clichés. The video needed to feel upscale and aspirational while remaining authentic to the shop's personality—capturing both the technical precision of the cuts and the relaxed, refined atmosphere that keeps clients coming back. It had to work as hero content for their website and social media while appealing to their target clientele: discerning professionals who value quality and experience.
We spent a full day filming at their Miami location, capturing everything from intimate close-ups of cuts in progress to the ambient details that make the space unique—the glassware, the lighting, the care that goes into every interaction. Using a mix of slow-motion sequences and candid moments, we built a narrative that positions Shaving District not just as a barbershop, but as a modern gentleman's retreat. The final film emphasizes craftsmanship, atmosphere, and attention to detail, giving them a polished visual identity that elevates their brand and sets the standard for luxury grooming in Miami.
