September 12, 2024

September 12, 2024

RED BULL RITUAL IS BOLD

RED BULL RITUAL IS BOLD

RED BULL RITUAL IS BOLD

Riders
Riders
Riders

Year

2025

Client

Red Bull | Arturo Cline

Category

VIDEOGRAPHY | CREATIVE DIRECTION

Product Duration

3 - 4 Weeks
Research
Research
Research

Our research phase explored the intersection of aviation culture and energy drink consumption patterns, focusing on how professionals in high-stakes environments incorporate rituals into their performance routines. We analyzed pilot preflight procedures, studied cinematic techniques in aviation films, and examined Red Bull's brand heritage in extreme sports and aviation sponsorship. Consumer insights revealed that audiences connect deeply with authentic professional rituals, seeing them as metaphors for their own daily preparations and challenges.

Design
Design
Design

The visual design strategy centered on creating a premium, cinematic aesthetic that elevates the everyday ritual into something extraordinary. We developed a sophisticated color palette that subtly incorporated Red Bull's signature colors through environmental elements—from the custom aircraft livery to cockpit interface details. Every frame was composed to build tension and anticipation, using dramatic lighting, dynamic camera angles, and careful prop placement to ensure Red Bull's presence felt organic yet unmistakable throughout the pilot's journey.

  • More Works More Works

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Concerns

Frequently

Asked Questions

01

What services do you offer?

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How much do projects typically cost?

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What's your turnaround time?

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Do you travel for shoots?

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//FAQ

Concerns

Frequently

Asked Questions

01

What services do you offer?

02

How much do projects typically cost?

03

What's your turnaround time?

04

Do you travel for shoots?

05

How many revisions are included?

06

What types of clients do you work with?

//FAQ

Concerns

Frequently

Asked Question

What services do you offer?
How much do projects typically cost?
What's your turnaround time?
Do you travel for shoots?
How many revisions are included?
What types of clients do you work with?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What services do you offer?

02

How much do projects typically cost?

03

What's your turnaround time?

04

Do you travel for shoots?

05

How many revisions are included?

06

What types of clients do you work with?

Let'S WORK

TOGETHER

BASED IN MIAMI,

FLORIDA

CREATIVE DIRECTOR
+ VIDEOGRAPHER

BASED IN USA, I AM AN INNOVATIVE creative director AND DIGITAL ARTIST. MY
PASSION FOR videography, photography, AND
film IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN MIAMI,

FLORIDA

CREATIVE DIRECTOR
+ VIDEOGRAPHER

BASED IN USA, I AM AN INNOVATIVE creative director AND DIGITAL ARTIST. MY
PASSION FOR videography, photography, AND
film IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN MIAMI,

FLORIDA

CREATIVE DIRECTOR
+ VIDEOGRAPHER

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.