Year
2025
Client
Red Bull | Arturo Cline
Category
VIDEOGRAPHY | CREATIVE DIRECTION
Product Duration
3 - 4 Weeks
Our research phase explored the intersection of aviation culture and energy drink consumption patterns, focusing on how professionals in high-stakes environments incorporate rituals into their performance routines. We analyzed pilot preflight procedures, studied cinematic techniques in aviation films, and examined Red Bull's brand heritage in extreme sports and aviation sponsorship. Consumer insights revealed that audiences connect deeply with authentic professional rituals, seeing them as metaphors for their own daily preparations and challenges.
The visual design strategy centered on creating a premium, cinematic aesthetic that elevates the everyday ritual into something extraordinary. We developed a sophisticated color palette that subtly incorporated Red Bull's signature colors through environmental elements—from the custom aircraft livery to cockpit interface details. Every frame was composed to build tension and anticipation, using dramatic lighting, dynamic camera angles, and careful prop placement to ensure Red Bull's presence felt organic yet unmistakable throughout the pilot's journey.



